Sai Sathish
Transforming market signals into strategic conviction.
You don't have a data problem. You have a signal problem. I build the research and tools that find the 1% that actually moves decisions.
Featured & Published In
A concise map of the publications and platforms this work has appeared in.
HubSpot
Marketing
Zapier
Automation
American Marketing Assoc.
Marketing
Under30CEO
Entrepreneurship
Google Developers
Technology
Product Hunt
Product
About & Philosophy
I build the systems behind how decisions get made.
Most research teams produce data for completeness, not conviction. They deliver 200-page reports that describe everything and decide nothing.
I'm Sai Sathish — founder of Consainsights and Deal IQ. Over the last decade, I've worked across market intelligence, corporate strategy, and data architecture to solve a simple problem: most market research isn't built to drive decisions.
I built Consainsights to challenge that model — combining custom primary research, domain expertise, and rigorous synthesis to give leadership teams the conviction to move. With Deal IQ, we took that philosophy and built the software layer: an AI-driven agentic platform designed to help revenue and strategy teams find, score, and act on the 1% of market signals that actually matter.
Depth over breadth
Generalist data is a commodity. Specialisation is where the alpha lives.
Decisions over docs
If a finding doesn't change what you do, it isn't intelligence — it's trivia.
Signals over volume
The best opportunities come from knowing who is already in motion.
Core Thesis & Principles
Operating Principles
Mental models derived from hundreds of primary research engagements and strategy commissions.
Signal vs Noise
99% of available data describes context. 1% drives the outcome. The skill is knowing which is which before you deploy capital.
Data Strategy
The Primary Advantage
Secondary research tells you what happened. Primary research — talking to the person who made the decision — tells you why.
Methodology
Velocity & Conviction
Fast decisions made on good data beat slow decisions made on perfect data. The market doesn't wait for certainty.
Execution
Specialized Intelligence
The firms winning their categories aren't buying the same reports as everyone else. They're commissioning bespoke research.
Differentiation
The Agentic Shift
AI isn't replacing the analyst. It's replacing the lag. The teams using Deal IQ are operating in real-time.
AI Architecture
Decision Contracts
Before you start the research, agree on what finding would change your mind. If nothing would, don't run the research.
Governance
Ventures & Platforms
Active Companies
From advisory and primary fieldwork to autonomous agentic intelligence.
Consainsights
A specialized market intelligence and custom research firm helping corporate strategy teams, private equity analysts, and leadership desks navigate high-stakes market decisions with primary-validated data.
Latest Writing & Essays
Featured Thinking
Why Your Market Research Isn't Driving Decisions — and What the Distribution Has to Do With It
Most intelligence is produced for completeness, not for decisions. Leaders who move fast on the right data aren't better resourced — they've learned to find the 1% that matters.
Prospecting in 2026: Signals Beat Lists
Senior buyers don't respond to volume. They respond to relevance. The teams winning in 2026 send less — and hit harder, because they know which 1% of buyers are already in motion.
The Case for Depth: Why Specialisation Outperforms Scale in Market Intelligence
In a commoditized intelligence market, breadth is a race to the bottom. The firms worth listening to went deeper, said no more often, and built around the signals that actually predicted outcomes.
The Hidden Cost of Average Intelligence: Why Bad Data Doesn't Just Waste Budget
Bad market intelligence isn't just a budget problem. It's a compounding liability — shaping hiring, product bets, and market entry decisions that take years to unwind.
Direct Engagement
Let's connect.
If you lead a team making high-stakes market decisions and want to find the 1% worth acting on — I'd like to hear what you're working on.
Send a direct message
Responses typically arrive within 24 hours.